I was proud to work as a photographer on Olly Murs’ In The Unknown Challenge, a fundraising event supporting UNICEF UK and Soccer Aid for UNICEF. The challenge saw Olly push himself both physically and mentally, taking on a demanding route through the stunning landscapes of the Peak District National Park.
Over the course of the challenge, Olly tackled a combination of running and cycling, navigating some of the Peak District’s most challenging terrain while raising awareness and vital funds for UNICEF’s work supporting children around the world. My role was to document key moments throughout the journey, capturing the determination, emotion, and teamwork that made the challenge such a success.
The Peak District provided a spectacular backdrop for the event, with rolling hills, dramatic scenery, and challenging routes creating countless opportunities for powerful storytelling imagery. From action shots on the trails to behind-the-scenes moments with the support team, the aim was to create authentic photography that reflected both the scale of the challenge and the importance of the cause.
Events like this demonstrate the value of professional event photography, combining documentary-style coverage with high-quality imagery suitable for PR, media coverage, social media, and marketing campaigns. Capturing genuine moments in demanding outdoor environments requires experience, preparation, and the ability to work quickly as events unfold.
As a photographer working across the UK, I regularly provide event photography, PR photography, charity event coverage, and sports photography for organisations, brands, charities, and agencies. Whether documenting large-scale fundraising challenges, corporate events, or sporting occasions, my focus is always on capturing compelling images that tell the story behind the event.
Need Event or PR Photography?
If you’re planning a fundraising challenge, charity event, sporting event, or PR campaign and require professional photography coverage, I’d be happy to discuss your requirements.
Get in touch to discuss your project and check availability.
https://www.socceraid.org.uk/challenge/









